It All Begins, When you Book Direct
![](https://assets-global.website-files.com/659c2299e89c0f75387baea4/65ccda59f6569a33c579c875_thumbnail-book-direct.png)
Website Awareness Campaign | Creative Production
year
2023
client
Marriott Bonvoy
The Challenge
To encourage customers to book directly with Marriott Bonvoy and promote bookings on in-language websites, instead of using online travel agencies.
The Solution
We developed a to-the-point campaign focused around the idea that aspirational holiday experiences begin the moment you book with Marriott Bonvoy. We devised a messaging framework with four audience variants, clearly highlighting the Marriott Bonvoy hotel proposition across multiple touchpoints on and offline, and compiled a toolkit guide to assist local partners in effectively implementing the campaign going forward.
![](https://assets-global.website-files.com/659c2299e89c0f75387baea4/65eaf8e7b7d0466fb014ea7a_Billboard-bookdirect-2.png)
![](https://assets-global.website-files.com/659c2299e89c0f75387baea4/65eaf58ea50583b642ab2fcb_Billboard-bookdirect.png)
![](https://assets-global.website-files.com/659c2299e89c0f75387baea4/65cce1a8c56b73d0025f476e_Credit_Card_Mockup-1.png)
Deliverables
Campaign & Website Copywriting
Meta Paid Story Videos
Editable Corporate Comms Docs
Hotel Key Cards
In-Hotel Digital Screens
Toolkit Communication
Markets
Denmark, Poland Turkey, Netherlands, Norway, Sweden & Finland.
Book a call to learn more about this Case Study and see how Radical Path can work with your internal teams.