The Challenge

‍To showcase the variety and diversity of the Marriott Bonvoy portfolio, and position its hotel brands as the ultimate escape from the everyday.\

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Our Solution

Utilising breathtaking photography, we put five Marriott Bonvoy hotels brands where people couldn’t miss them – in OOH tube tunnels and DOOH billboards in Hub stations across Europe.

Weather and time-of-day triggers launched captivating hotel photography during periods of rain or cold, instantly transporting commuters to happier climates with Marriott Bonvoy.

Photography was supported by impactful tailored messaging. For example, morning commuters were served imagery of beautiful hotel bedrooms with the headline Wake up fresh. Anywhere in the world. A tempting proposition for those trudging their way to work.

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